Thailand and Indonesia are the largest revenue generators for WWWT solutions and will continue to be so till 2016 due to the on-going reforms in the automotive industry and industrialization plans in these countries. Japan and South Korea will also continue to be key markets owing to the scale of their automotive manufacturing industry.
However, while the automotive industry is thriving in the Asia-Pacific, WWWT is not a matter of priority for the manufacturers. The high initial investments deter several automotive manufacturers. Barring Japan and South Korea, vehicle manufacturers in Southeast Asia are slow adopters of technology and have low awareness about water sustainability.
"To tap the cost-conscious Asia-Pacific automotive end-user market, WWWT solution providers must offer competitively priced products," noted Lee. "They should also ensure a high level of customization and design, and establish a strong local presence to remain competitive."
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