This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Bob Marley Estate Amplifies Global Rights Representation For The Legendary Musician And Global Icon

NEW YORK, March 6, 2013 /PRNewswire/ -- Hope Road Merchandising, LLC, the worldwide property rights owner for cultural icon Bob Marley, announced today that it has effected two significant changes to the brand's global representation.  Leading music merchandising company Bravado has acquired the worldwide apparel rights for Bob Marley through a strategic investment in the Marley family's apparel and accessories company, Zion Rootswear.  Additionally, Hope Road Merchandising has retained Creative Artists Agency (CAA), the world's leading entertainment and sports agency, for exclusive representation of the Marley brand.

"We continue to be inspired by my father's growing legacy and are excited to embark on new opportunities that will further his global influence and spread his message to an even broader audience," said Cedella Marley, President, Hope Road Merchandising, LLC.

Bravado will work closely with the Marley family to expand the global reach of Zion Rootswear, which will include launching Marley-inspired apparel collections and merchandise, as well as developing brands across a broad spectrum of apparel categories using the Bravado model.  The terms and conditions of the transaction were not disclosed.

"This is a transformative moment for both Bravado and Zion Rootswear," stated Tom Bennett, Chief Executive Officer of Bravado.  "This is one of the largest investments that Bravado has ever made and Bob Marley is an iconic artist who has an extraordinary potential for growth in this area. We will immediately add the necessary talent and resources to help take Zion Rootswear from being a successful t-shirt specialist to delivering compelling, high quality apparel lines to global audiences. We can't wait to get started."

Effective immediately, CAA assumes management of the existing brand portfolio of Marley licensees, while creating new global opportunities in the areas of motion pictures, television, commercial endorsements, consumer licensing, digital media, and games.  Additionally, CAA will serve as a consultant to 1Love.org, the Marley Family foundation, on its philanthropic initiatives.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,646.37 +50.02 0.28%
S&P 500 2,064.43 +6.79 0.33%
NASDAQ 4,982.60 +24.1320 0.49%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs