"We know that Doritos consumers live for the moment – they would do anything to break out of the norm of everyday life, to experience more and live more," explained Ram Krishnan, vice president of marketing, Frito-Lay. "The 'For the Bold' campaign is about bringing that very desire to life, joining our fans in their hunger for more and creating unforgettable memories and the boldest experiences possible along the way, beginning at SXSW."The #BoldStage by Doritos is an official SXSW music venue and will be open to the public from Thursday, March 14 through Saturday, March 16, 2013. It is located at the corner of 5th Street and Red River in the Carmelo's Restaurant parking lot. In addition to being a must-experience interactive destination at SXSW, the giant vending machine will host performances by music's next big talents across genres ranging from hip hop to rock. For a full list of scheduled performances, visit www.facebook.com/DoritosUSA.
Doritos Brand Makes Bold Return To South By Southwest; Empowers Fans To Choose Up-And-Coming Hip Hop Artist To Open For Headliners LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh
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