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Doritos Brand Makes Bold Return To South By Southwest; Empowers Fans To Choose Up-And-Coming Hip Hop Artist To Open For Headliners LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh

"We know that Doritos consumers live for the moment – they would do anything to break out of the norm of everyday life, to experience more and live more," explained Ram Krishnan, vice president of marketing, Frito-Lay. "The 'For the Bold' campaign is about bringing that very desire to life, joining our fans in their hunger for more and creating unforgettable memories and the boldest experiences possible along the way, beginning at SXSW."

The #BoldStage by Doritos is an official SXSW music venue and will be open to the public from Thursday, March 14 through Saturday, March 16, 2013. It is located at the corner of 5th Street and Red River in the Carmelo's Restaurant parking lot. In addition to being a must-experience interactive destination at SXSW, the giant vending machine will host performances by music's next big talents across genres ranging from hip hop to rock. For a full list of scheduled performances, visit www.facebook.com/DoritosUSA.

About DoritosDoritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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SOURCE Frito-Lay North America

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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