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Work Is Not A Place: New Era Demands Tools For Mobile, Flexible Workstyles – Are You Ready?

With a rapidly evolving workforce reliant on more freelancers, globally dispersed teams and increasing generational and cultural diversity, today’s businesses, government organizations and associations require more effective tools for collaboration, productivity and mobility. As a sponsor of Telework Week March 4-8, Citrix is encouraging businesses to take action and try some of the new ways that people are getting work done, collaborating across boundaries and being ever more productive.

In an increasingly fluid economy, where mobile technologies are increasingly blending work and personal lives, organizations are facing a number of important trends impacting how we think about and manage work. PriceWaterhouseCoopers reports that by 2020, companies will increase the number of host locations by 50%, so teams are, and will continue to be, ever more dispersed across different places rather than being physically co-located. It’s also not uncommon for employees, customers and vendors to never meet in person, and there’s a greater expectation for people to remain connected and in touch while on the go.

Furthermore, according to the McKinsey Global Institute, the Fortune 100 workforce will increase in terms of the number of contingent workers utilized, from 20% in 2012 to 50% by 2020. The implication is that an increasing percentage of teams will consist of people who are not employed directly by your company and will be outside the company firewall. How do you ensure that you are providing these people with tools that enable them all to work effectively and seamlessly together, irrespective of which company is employing them or where they happen to be located?

“It’s no longer about where people are working; it’s about how effectively they’re working, both as individuals and as teams,” said Brett Caine, senior vice president and general manager of Citrix’s Online Services division. “The new workplace is all about collaborative workstyles, and moving the business faster. Putting easy to use tools in place that help foster relationships when people cannot meet in person, optimize the sharing of ideas and information, and ensure better productivity will be essential for success as the nature of work continues to evolve.”

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