TORONTO, March 6, 2013 (GLOBE NEWSWIRE) -- CardioComm Solutions, Inc. (TSX-V:EKG) ("CardioComm Solutions" or the "Company"), a global medical provider of electrocardiogram ("ECG") acquisition and management software solutions, today announced a distribution agreement with firstSTREET for Boomers and Beyond Inc., based out of Virginia ("Vendor"), a specialist in the design and marketing of innovative specialty products for seniors. firstSTREET will be selling the HeartCheck PEN into the U.S. market commencing immediately.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=17473
The agreement designates firstSTREET as an authorized re-seller of the HeartCheck PEN. CardioComm Solutions anticipates revenue from sales of devices as well as generation of revenue from ECG triage and interpretation services through use of the Company's SMART Monitoring ECG service.As a direct marketing company, firstSTREET advertisements will reach the senior customer through the Internet, monthly catalogs and national periodical-based publications. Their website lists such publications as AARP's Bulletin and Magazine, Parade and USA Weekend. Their internet site has been recognized as one of the Top 500 Internet Web sites by Internet Retailer magazine, placing them in the company of: Amazon, BestBuy, Dell, eBay, LandsEnd, and DrugStore.com. Further they are the only Top 500 internet site that focuses exclusively on the senior demographic, which represents the fastest growing on-line user group. "The launch of our second American distribution agreement follows discussions initiated in November 2012," said Etienne Grima, Chief Executive Officer for CardioComm Solutions. "This one distribution agreement is a significant opportunity for CardioComm Solutions to introduce the HeartCheck PEN specifically into the seniors market in the United States. Given the network of channel partners and firstSTREET's own household file of 2.5 million customers with an average of 65 years of age, this launch meets our objective to access elderly consumers interested in the preservation of their health as well as those at risk for developing arrhythmia based cardiac disease due to underlying conditions such as hypertension, diabetes, older age, familial histories and taking high risk medications."