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TheStreet Open House

Lands' End Introduces Exclusive Shape & Enhance Swimwear Innovation

Stocks in this article: SHLD

Shape & Enhance Swimsuit CollectionThere are a variety of options in the Lands' End Shape & Enhance swimsuit collection. Each swimsuit features low tension control at the upper back area, medium tension control at the bustline and hip areas, and maximum tension control at the tummy.

"This collection is not about completely transforming your figure, but rather providing a little extra help to achieve your most flattering swimsuit appearance," said McCormick.

This season, the collection is beautifully designed in rich solids and patterns.  Highlights include:

  • Shape & Enhance Scoop Neck One-Piece ($169.00) – This elegant swimsuit silhouette is designed to contour, not confine. The removable fabric belt adds a unique look to help define the waist, while adjustable straps customize the fit. Available in Shadow Dot Pattern in four colors – Graphite Navy, Oak Moss, Orchid Wine or Black.
  • Shape & Enhance Halter Tankini ($84.00) and Ultra High-Rise SwimMini ($89.00) – This tankini top is made of a lightweight, breathable fabric that softly shapes and features allover shirring to help disguise figure flaws. Pair with the Ultra High-Rise SwimMini™ to achieve targeted Shape & Enhance control to smooth where you want, plus flatter you from every angle. In Bright Cobalt Blue or Black.
  • Shape & Enhance Halter One-Piece ($159.00) – Also featuring the exclusive Shape & Enhance technology (hidden on the inside) to target areas to refine or enhance. The deep V-neck and crisscross shirring accentuate the bust and creates elegant shaping. Available in Alpine Teal, Bright Cobalt Blue or Black.
  • Shape & Enhance Floral Underwire Tankini Top ($89.00) and Ultra High-Rise Swimsuit Bottoms ($69.00) – The shirring and plunging neckline of the tankini top helps to accentuate the bust while the underwire bra and removable cups provide support. The adjustable straps of this graphic floral print tankini top offer a better fit. Pair with the Ultra High-Rise Bottoms to achieve targeted Shape & Enhance control. Tankini top in Floral Pattern – Stone Gray, Alpine Teal, Orchid Wine or Cobalt. Bottoms available in Graphite Navy or Black.

About Lands' EndLands' End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).

SOURCE Lands' End

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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