Keebler donates more than six million cookies a year, continues partnership at blood drives
March 6, 2013 /PRNewswire-USNewswire/ -- The American Red Cross and
Keebler are continuing their partnership to sweeten the deal for donors who give lifesaving blood for those in need.
After each blood and platelet donation, the Red Cross and
treat donors to cookies and beverages as a way to say 'thank you' for making a positive difference in the lives of others.
signed on with the Red Cross in
and is now pledging another two years of donated cookies, equivalent to six million cookies per year. The company's "Be a good cookie. Get a good cookie.
" campaign promotes the importance of giving blood.
"We are grateful for the ongoing support of our generous partner,
Shaun P. Gilmore
, President of Biomedical Services at the Red Cross said. "People count on the blood and platelets provided by selfless volunteers. The millions of cookies
provides each year allow us to thank our donors after they've given lifesaving blood."
"I'm thrilled to continue our partnership with the American Red Cross in the 'Be a Good Cookie' program. Our
Elves believe in doing
things and by recognizing each blood donor with a cookie,
hopes to inspire even more acts of goodness!" said Kellogg Company President, U.S. Snacks,
To celebrate the continued partnership, the American Red Cross presented
, leader of the
elves, with the honorary title of "Red Cross Cookie Chairman." Ernie was very humbled by this appointment and takes this new role very seriously. He felt very honored to join the president of Red Cross Biomedical Services,
as they hand-deliver delicious
cookies to those who had just donated blood. Seeing the smiling faces on the blood donors made Ernie proud to be a part of the American Red Cross family.
To learn more about blood donation, visit
. For information about
cookies, go to
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit
or join our blog at
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit kelloggcompany.com.
SOURCE American Red Cross