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The last six months or so since have been good for
Kraft Foods Group(KRFT). Since the firm's spin-off from what's now
Mondelez International(MDLZ) at the start of the fourth quarter, shares of the food maker have rallied around 10%. That's nearly twice what the broad market has managed to turn out over that same period. And institutional investors have been some of the biggest beneficiaries; they bought or were issued 378 million shares of KRFT last quarter.
Kraft Foods Group is one of the biggest food and beverage stocks in the world. Its brands include grocery store staples like Kraft, Oscar Mayer, Jell-O and Capri Sun. By splitting off its grocery food business from its global snack business, Kraft pulled apart its most stable and recession resistant brands from the more consumer-driven snack segment. That move leaves KRFT shareholders with a cash-generation engine that pays a hefty 4% dividend yield right now and a way to tap North Americans' pantries -- its brands can be found in 98% of U.S. households.
KRFT may not be as exciting as the growth-hungry snack segment at Mondelez, but exposure to a mature market in a low interest rate environment make the firm look attractive. With relative strength looking stellar since the split, investors could to worse than to follow institutions' lead and buy KRFT.