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NextPrinciples Named A Winner In SAP HANA One Innovative App Contest

MILPITAS, Calif., March 6, 2013 /PRNewswire/ -- NextPrinciples, a leader in social analytics and engagement solutions, today announced that it was named a winner in the 2012 SAP HANA® One Innovative App Contest. The contest required companies to create an innovative application solving real-world problems using the SAP HANA One platform. The "Event Monitoring & Analytics" solution developed by NextPrinciples on SAP HANA enables the processing and delivery of social analytics in real time for large organizations with demanding needs. NextPrinciples recently launched its Insight-To-Action platform enabling medium-to-large companies to offer a consistent customer experience through its unique integration with leading CRM systems.

NextPrinciples has been a member of the SAP® Startup Focus Program since its inception. "The cooperation with SAP has been mutually rewarding," said Satya Krishnaswamy, founder and CEO of NextPrinciples.

Companies today are faced with the challenge of sifting through and reacting in real time to the large volume of chatter on the social web. The SAP HANA One platform allows NextPrinciples' Insight-To-Action platform to process millions of interactions in real time and deliver social analytics 300 times faster compared to traditional architectures.

"By using SAP HANA, Insight-To-Action is able to collect, analyze and act on the overwhelming number of social conversations happening daily," said Krishnaswamy. "We are thrilled to be a contest winner and look forward to leveraging the SAP HANA platform to continue fulfilling our promise of insightful and real-time social analytics for our largest customers."

"We are excited to have NextPrinciples as a member of our Startup Focus Program," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology and Innovation. "They were one of the first pioneering startups to deliver their solutions on SAP HANA. Their solutions are already helping companies provide a consistent customer experience, as the workforce of the future is increasingly embracing digital and social technologies. The availability of SAP HANA One on Amazon Web Services will further accelerate the adoption of SAP HANA and solutions like NextPrinciples' Insight-To-Action."

About NextPrinciplesBased in Milpitas, Calif., NextPrinciples was founded in 2010 and has pioneered Insight-To-Action, an integrated social analytics and engagement platform designed to help medium-to-large organizations create, manage and monitor lasting relationships with customers, influencers and prospective customers through all channels, social or otherwise. NextPrinciples has technology and go-to-market partnerships with Microsoft and SugarCRM and has gained recognition by many institutions such as SNCR, Enterprise 2.0 conference, CRM Idol and most recently ZDNet's CRM Watchlist 2013.

For more information:- Visit www.nextprinciples.com- Follow on Twitter www.twitter.com/nextprinciples- Follow on LinkedIn www.linkedin.com/company/nextprinciples- Like on Facebook www.Facebook.com/nextprinciples

NextPrinciples is a registered trademark of Next Principles, Inc. SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and several other countries. All other trademarks and product names are the property of their respective companies.

SAP Forward-looking StatementAny statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Media Contact: Sara JohnsonFortyThree, Inc.831.401.3175 sara@43pr.com

SOURCE NextPrinciples

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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