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TheStreet Open House

New Stride Rite® Made 2 Play™ Collection Is Just For Kids

LEXINGTON, Mass., March 6, 2013 /PRNewswire/ -- Stride Rite ®, the leader in premium children's footwear, today announced the launch of Made 2 Play™ (M2P™).  This brand new collection of sneakers is built for good, clean, extra-durable fun for kids while providing Mom with the ultimate sneaker solution for everyday play.

(Photo: http://photos.prnewswire.com/prnh/20130306/NY70693-a )

(Logo: http://photos.prnewswire.com/prnh/20130306/NY70693LOGO-b )

Every shoe in the Made 2 Play™ collection is built with the kid in mind around how they play and how they put on their shoes:

  • Toe wrap for added durability
  • Grip & Grab strap molded for a kid's thumb for a secure fit
  • Grip & Grab heel pull molded for a kid's thumb for easy-on/easy-off
  • Insole graphics designed to help kids put shoes on the correct feet

Moms will also like Made 2 Play™ shoes because of the easy care features, including:

  • Machine washable
  • Dirt-shedding treads
  • Non-marking outsole
  • "Anti-Stink" antimicrobial mesh linings

Moms will also appreciate that this collection is available in medium to extra wide widths and made in premium leather and mesh for comfort and breathability.  For style, Made 2 Play™ has bright pops of color mixed with neutrals to go with every outfit.

"At Stride Rite Children's Group, we strive to offer footwear that is both fun and functional," said Sharon John, president of Stride Rite Children's Group. "As parents continue to try to find new and exciting ways to encourage children to get outside, we are excited to offer a durable, fashion-forward collection that can help inspire kids to get moving."

The Made 2 Play™ collection ranges from $44 to $48 and is available in baby sizes 4-8, preschool sizes 8.5-12 and big kid size 12.5-3. Styles are currently available in Stride Rite retail stores, online at www.striderite.com/made2play, as well as through Stride Rite wholesale partners. Visit www.striderite.com to find a location near you.

About Stride Rite Children's Group The Stride Rite Children's Group, part of the Performance + Lifestyle Group of Wolverine World Wide, Inc. markets leading brands of premium children's footwear in the United States, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.



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