Four Points by Sheraton and Aloft Key Drivers of Growth in Latin America
Starwood will introduce three Four Points by Sheraton hotels in key cities in the next year, including Four Points Miraflores in Lima, Peru which will open in March, followed by Four Points Cancun in Mexico in July and Four Points Bogota in January 2014. Fast-growing Four Points by Sheraton, with its popular positioning around comfort, style, and affordability is now Starwood’s third largest brand with the second-biggest global pipeline. In Latin America, the brand already has 12 properties, from Mexico to Chile.
The Aloft brand made its debut in Bogota and San Jose less than two years ago and continues to take Latin America by storm. By 2015, six new Aloft branded hotels will open in Latin America bringing the total number to eight. This year, Aloft will debut in Panama and Mexico and by 2015 the brand will arrive in Paraguay and Uruguay.
Sheraton Enjoys Strong Position and Sustained GrowthSheraton is Starwood’s powerhouse brand around the world and is on-track to open its 500 th hotel in 2015. In Latin America, the brand has 30 hotels in 11 countries. The next two years will be stellar for Sheraton with four new hotels opening by 2014. Sheraton da Bahia Hotel in Salvador, Brazil’s second most important tourist destination, will open in March of this year, followed by Sheraton Tucuman Hotel in Argentina’s northern region that same month. In early 2014, Sheraton Cartagena Hotel, a jewel on the city’s coastline will make its debut followed by Sheraton Reserva do Paiva & Convention Center in Recife, one of the host cities of the 2014 FIFA World Cup. Westin Nearly Doubles Portfolio in Latin America Demand for new Westin hotels in Latin America is also heating up. In just the past two years, Westin has more than doubled its footprint in Latin America as part of the brand’s strategic expansion in the region’s fastest growing markets. This year’s opening of The Westin Panama increased the Westin portfolio in Latin America to 11 hotels, spanning five countries including Panama, Mexico, Peru, Costa Rica and Guatemala.