This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

IRobot (IRBT) Appoints Christian Cerda As Senior Vice President And General Manager Of The Home Robots Business Unit. (Photo: Business Wire)

iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based solutions, today announced that Christian Cerda has joined the company as senior vice president and general manager of its Home Robots business unit, effective immediately. Leveraging his significant consumer, retail channel and global experience, Cerda will build on Home Robots’ successful domestic and international expansion and product development. He will report directly to Jeff Beck, chief operating officer.

iRobot (IRBT) appoints Christian Cerda as senior vice president and general manager of the home robo ...

iRobot (IRBT) appoints Christian Cerda as senior vice president and general manager of the home robots business unit. (Photo: Business Wire)

Having sold more than 9 million robots worldwide, iRobot’s award winning line of home robots includes the iRobot Roomba ® vacuum cleaning robot, iRobot Scooba ® floor washing robot, iRobot Mirra ® pool cleaning robot and iRobot Looj gutter cleaning robot.

“In 2012, the Home Robot business had a phenomenal year with revenue increasing 28 percent from the previous year. In 2013, the business unit is expected to grow roughly 20 percent through continued adoption of home robots globally,” said Jeff Beck, chief operating officer of iRobot. “Christian’s extensive international and retail channel experience will be a valuable asset to iRobot’s continued growth through expanded distribution of new products, deeper penetration of existing markets and further expansion into Latin America and China.”

Cerda brings 16 years of international leadership experience with Fortune 500 companies and comes to iRobot from Whirlpool, where he most recently served as General Manager of one of the company’s most important sales channels. At Whirlpool, Cerda held a number of roles across their global footprint and was responsible for sales, marketing, brand communications, product development and operations. Prior to Whirlpool, Cerda held senior roles at The Boston Consulting Group and Procter and Gamble. Cerda holds a B.S. in Computer Engineering from Universidad Simon Bolivar and an MBA from the Northwestern University Kellogg Graduate School of Management.

“It is an honor to join a company that created an entire consumer product category and works hard to find new ways to exceed its customers’ expectations,” said Cerda. “I look forward to contributing to iRobot’s future success by leveraging my experience to grow the category through expanded brand visibility, continued development of high quality robots and improved operational performance.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,985.61 +78.99 0.47%
S&P 500 1,972.83 +9.12 0.46%
NASDAQ 4,419.0340 +27.5710 0.63%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs