iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based solutions, today announced that Christian Cerda has joined the company as senior vice president and general manager of its Home Robots business unit, effective immediately. Leveraging his significant consumer, retail channel and global experience, Cerda will build on Home Robots’ successful domestic and international expansion and product development. He will report directly to Jeff Beck, chief operating officer.
Having sold more than 9 million robots worldwide, iRobot’s award winning line of home robots includes the iRobot Roomba ® vacuum cleaning robot, iRobot Scooba ® floor washing robot, iRobot Mirra ® pool cleaning robot and iRobot Looj ™ gutter cleaning robot.
“In 2012, the Home Robot business had a phenomenal year with revenue increasing 28 percent from the previous year. In 2013, the business unit is expected to grow roughly 20 percent through continued adoption of home robots globally,” said Jeff Beck, chief operating officer of iRobot. “Christian’s extensive international and retail channel experience will be a valuable asset to iRobot’s continued growth through expanded distribution of new products, deeper penetration of existing markets and further expansion into Latin America and China.”
Cerda brings 16 years of international leadership experience with Fortune 500 companies and comes to iRobot from Whirlpool, where he most recently served as General Manager of one of the company’s most important sales channels. At Whirlpool, Cerda held a number of roles across their global footprint and was responsible for sales, marketing, brand communications, product development and operations. Prior to Whirlpool, Cerda held senior roles at The Boston Consulting Group and Procter and Gamble. Cerda holds a B.S. in Computer Engineering from Universidad Simon Bolivar and an MBA from the Northwestern University Kellogg Graduate School of Management.“It is an honor to join a company that created an entire consumer product category and works hard to find new ways to exceed its customers’ expectations,” said Cerda. “I look forward to contributing to iRobot’s future success by leveraging my experience to grow the category through expanded brand visibility, continued development of high quality robots and improved operational performance.”
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