This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

IRobot (IRBT) Appoints Christian Cerda As Senior Vice President And General Manager Of The Home Robots Business Unit. (Photo: Business Wire)

Stocks in this article: IRBT

iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based solutions, today announced that Christian Cerda has joined the company as senior vice president and general manager of its Home Robots business unit, effective immediately. Leveraging his significant consumer, retail channel and global experience, Cerda will build on Home Robots’ successful domestic and international expansion and product development. He will report directly to Jeff Beck, chief operating officer.

iRobot (IRBT) appoints Christian Cerda as senior vice president and general manager of the home robo ...

iRobot (IRBT) appoints Christian Cerda as senior vice president and general manager of the home robots business unit. (Photo: Business Wire)

Having sold more than 9 million robots worldwide, iRobot’s award winning line of home robots includes the iRobot Roomba ® vacuum cleaning robot, iRobot Scooba ® floor washing robot, iRobot Mirra ® pool cleaning robot and iRobot Looj gutter cleaning robot.

“In 2012, the Home Robot business had a phenomenal year with revenue increasing 28 percent from the previous year. In 2013, the business unit is expected to grow roughly 20 percent through continued adoption of home robots globally,” said Jeff Beck, chief operating officer of iRobot. “Christian’s extensive international and retail channel experience will be a valuable asset to iRobot’s continued growth through expanded distribution of new products, deeper penetration of existing markets and further expansion into Latin America and China.”

Cerda brings 16 years of international leadership experience with Fortune 500 companies and comes to iRobot from Whirlpool, where he most recently served as General Manager of one of the company’s most important sales channels. At Whirlpool, Cerda held a number of roles across their global footprint and was responsible for sales, marketing, brand communications, product development and operations. Prior to Whirlpool, Cerda held senior roles at The Boston Consulting Group and Procter and Gamble. Cerda holds a B.S. in Computer Engineering from Universidad Simon Bolivar and an MBA from the Northwestern University Kellogg Graduate School of Management.

“It is an honor to join a company that created an entire consumer product category and works hard to find new ways to exceed its customers’ expectations,” said Cerda. “I look forward to contributing to iRobot’s future success by leveraging my experience to grow the category through expanded brand visibility, continued development of high quality robots and improved operational performance.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,400.07 +208.70 1.21%
S&P 500 2,017.51 +15.35 0.77%
NASDAQ 4,670.0640 +32.07 0.69%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs