The "It" card "provides the combination of solid features (e.g., rewards, strong customer service) without fees and will serve as Discover's flagship card for customer acquisitions," according to Napoli, and is meant to compete against similar products, including Capital One (COF) Cash Rewards, Bank of America Cash Rewards, Chase Freedom and Citi Simplicity.
Interested in more on Discover Financial Services? See TheStreet Ratings' report card for this stock. -- Written by Philip van Doorn in Jupiter, Fla. >Contact by Email. Follow @PhilipvanDoorn