American Express (NYSE: AXP) and luxury vacation club Inspirato LLC announced today a partnership to deliver the club’s unique vacation experiences under the new brand “Inspirato with American Express,” available to all consumers with special benefits to American Express
Cardmembers. The new partnership is designed to accelerate Inspirato’s growth and raise awareness with relevant consumers.
“Inspirato and American Express share a similar passion for creating exceptional experiences for members, and delivering best-in-class service. This partnership is an opportunity for us to introduce consumers to an innovative concept in luxury travel, offer American Express Cardmembers special benefits, and share in the future success of Inspirato,” said Eric Feldstein, executive vice president, Enterprise Growth, American Express.
Launched in 2011, and backed by prestigious private equity partners including Kleiner Perkins Caufield & Byers and Institutional Venture Partners, Inspirato is the first luxury destination club to lease rather than own its properties – and as a result, avoid the six-figure, up-front fees common in the industry. Members enjoy personalized pre-trip vacation planning and on-site concierge services, and pay members-only nightly rates – often at significant savings – to vacation in exquisite homes that average $3.6 million in value and are exclusively managed by Inspirato.
“Our club is specifically designed for people who want the spaciousness and privacy of a multimillion-dollar villa while on vacation but are not willing to sacrifice the five-star service received at the finest hotels,” explains Brent Handler, Inspirato’s co-founder and CEO. “Our members are not scouring the Internet looking for the least expensive online rental. They place high value on the peace of mind that comes from vacationing with a private club.”
Inspirato has attracted more than 3,000 members since its inception, including some of the most affluent travelers in the U.S. “We are excited to partner with American Express, a company with world-class marketing capabilities and brand expertise, as we look to grow the club’s membership options and enhance our vacation experiences,” said Brent Handler.