An online media kit containing survey highlights, background information and graphics are available on PNC's website at http://www.pnc.com/pncpresskits.
The PNC Financial Services Group, Inc. ( www.pnc.com) is one of the nation's largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. Follow @PNCNews on Twitter for breaking news, updates and announcements from PNC.
The Perspectives of Retirement Survey was commissioned by PNC to identify attitudes and behaviors of successful savers. The study was conducted online within the United States in January 2013 among a nationwide cross section of 1,020 adults age 35 to 70 with over $100,000 in investable assets and at least $25,000 in liquid investable assets. One quarter of the sample had $1 million or more in total investable assets. The study represents approximately 20 percent of American households. Findings are significant at the 95 percent confidence level with a margin of error of +/- 3.0 percent.The survey was designed by Artemis Strategy Group ( www.Artemissg.com), a communications strategy research firm specializing in brand positioning and policy issues. This report has been prepared for general informational purposes only and is not intended as specific advice or recommendations. Information has been gathered from third party sources and has not been independently verified or accepted by The PNC Financial Services Group, Inc. PNC makes no representations or warranties as to the accuracy or completeness of the information, assumptions, analyses or conclusions presented in the report. PNC cannot be held responsible for any errors or misrepresentations contained in the report or in the information gathered from third party sources. Any reliance upon the information provided in the report is solely and exclusively at your own risk.