This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

What SMBs Spend On Digital Marketing Services

NEW YORK, March 6, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

What SMBs Spend on Digital Marketing Services

This 17-page report includes 14 charts & tables that examine the various expenditures on digital marketing. It separates these online services into five key categories: web presence (web design, hosting and social media management), public relations (email management, press release management, reputation management and opt-in list management), marketing support (SEO, blog development, site visitor analysis, email list purchase and listings claiming), ad production (online agency/exchange fees, display ad design, video production, app design, and contest/game development), and consulting & research. And because not all SMBs are the same, the report offers a glimpse at how they're spending their money by business size cohorts – the smallest of the SMBs, the medium size, and the largest. Three market examples are also examined to illustrate differences between local markets. In the end, the report finds that SMBs spend an average of $17,000 on online marketing services, which is two and a half times more than what they spend on traditional online advertising.


The latest digital marketing buzz is all about how to enhance a businesses' web or mobile presence. Every business wants to be seen – to gain more Facebook fans, be Tweeted about, collect more email opt-in addresses or attain the Holy Grail of Internet presence: appear at the top of the Google results page. Suddenly, digital advertising is yielding the spotlight to digital services.

The emerging lesson is that the Internet is actually not much of an advertising medium after all. It's an advertising utility. And serving that utility function can lead to a gargantuan digital gold mine. We've found that local advertisers are spending two and a half times more on these online marketing services than they do on things like online banners, pay-per-click keywords, and video ads. Website hosting might cost $10 a month, reputation management $15 a month, or search engine optimization $400 a month, but those services and more add up to an average annual expenditure of $17,000 per business.

Thousands of companies are rushing in. They include local media companies, ad agencies, Internet pureplays, and companies that have traditionally provided software, printing or credit to local small and medium-size businesses (SMBs). The lower-end companies like and started by selling low-cost hosting and are now swimming upstream to a more sophisticated set of digital marketing services, while the higher-end companies like newspapers, TV stations and yellow pages started by selling more expensive online advertising packages and are now establishing boutique ad agencies to offer lower-priced services to reach out to new customers.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.27 0.67%
FB $118.03 -0.46%
GOOG $694.68 -0.51%
TSLA $234.22 -3.10%
YHOO $35.98 -1.50%


Chart of I:DJI
DOW 17,693.14 -198.02 -1.11%
S&P 500 2,058.37 -23.06 -1.11%
NASDAQ 4,758.8160 -58.7780 -1.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs