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Real-Time PCR Instrumentation: Taking A Look Using The RateMyProduct Automated Product Assessment Tool

NEW YORK, March 6, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Real-Time PCR Instrumentation: Taking a Look Using the RateMyProduct Automated Product Assessment Tool .html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Genomics

The objectives of this report, Real-Time PCR Instrumentation: Taking a Look Using the RateMyProduct Automated Product Assessment Tool, are to:

Demonstrate the utility of the RateMyProductTM tool to generate meaningful — and actionable — information as it relates to new product development.Compare how customers perceive different real-time PCR instruments across seven predictors of success.Generate an instrumentation-specific baseline for comparison.Understand the relative importance of each feature and how they are affected by their relationship to price and brand.Glean insight as to which features are most valued by customers in terms of usefulness, innovation and uniqueness.Assess the reaction price and its effect on important customer behaviors.Understand the effectiveness communicating product value.Create individual RateMyProductTM profiles for each instrument evaluated.Provide a model for how the RateMyProductTM might be used after product launch to gauge success.

Score Comparisons

Studied instruments will be compared on the following attributes:

DifferentiationInnovationMarket ReceptivityMarketing EffectivenessPricing EffectivenessProduct UtilityPurchase CriteriaBesides scores on each of the seven attributes, the scores for each indicator are analyzed to obtain an aggregated RMP Score. Scores for each brand of instrument are compared to an industry benchmark to provide an understanding as to how your "individual use" real-time PCR instrument is perceived relative to the other five "individual use" real-time PCR instruments tested.

Individual Instrument Reports

Complete RateMyProduct Reports will be include on each of the following instruments:

Applied Biosystems StepOneTM Real-Time PCR System

Bio-Rad Mini-OpticonTM Real-Time PCR System

Illumina EcoTM Real-Time PCR System

Qiagen Rotor-Gene 2plex Platform

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