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March 6, 2013 /PRNewswire/ -- Does your marketing agency know the main traits clients seek when hiring an agency? Illinois based internet marketing firm Be Found Online (
www.befoundonline.com) does - and will now act upon that information after forging a strategic marketing partnership with agency new business and branding firm RSW/US, giving them a clear and distinctive competitive advantage.
According to Be Found Online principal
Steve Krull, his internet marketing firm is focused on the growth and success of their existing clients, which often times means his agency's branding, promotions, and lead generation takes a backseat. "Like most other marketing agencies, we are the classic case of the cobbler's children having no shoes. Our focus and our energies remain diligently on our clients, and we are proud of our work and our organic growth. But, it's time to look at our future growth from a fresh perspective. Through RSW/US, we can do that without sacrificing a moment of focus on the core objectives of our own clientele."
Mark Sneider lauded Krull for his forward thinking decision to focus on the core competencies of the agency, while enabling RSW/US to assist in driving not only more leads, but the right leads. "All clients aren't right for all agencies," Sneider says. "When you look at the RSW/US Client's Perspective Reports (
www.rswus.com/resources/survey-results), they are filled with information on specifically what clients are looking for from their agencies and we look forward to bringing that expertise, focus and firepower to bear for the competitive edge of our clients, including Be Found Online.
"So often, I see marketing agencies with no differentiating quality between themselves and other groups because their focus is solely on their clients – which is good, but an agency must be in business to do business," Sneider added. His agency represents dozens of marketing service firms across
the United States and
About Be Found Online