- Touch Interface
- Tablets have become mainstream in the enterprise, boosting efficiency as employees do critical parts of their jobs on the go. Adobe Marketing Cloud has been redesigned to reflect this trend, becoming a touch-based, mobile-first platform.
- Adobe Marketing Cloud Cards
- Using a share dialog feature, content or data in any Adobe Marketing Cloud solution can be turned into a sharable “card.” This collaboration feature also allows marketers to leave annotations and comments on cards, so that everybody working on the campaign is on the same page.
- Adobe Marketing Cloud Feed
- The feed is an aggregation of shared cards. It provides each marketer with an at-a-glance view of everything in Adobe Marketing Cloud that is relevant to them. The feed helps marketers and their teams stay up to date.
- Adobe Marketing Cloud Boards
- Users can create a board to collect and curate cards. Like cards, boards can be shared and commented on. Boards give a marketing team a common base for discussion and improve coordination of activities in Adobe Marketing Cloud.
- Unified Login
- The Adobe Marketing Cloud now provides a common access point for solutions allowing customers to access, navigate, and collaborate between and across user experiences.
- Integrated Digital Asset Management (coming soon)
- The integrated DAM system will store, manage and share assets across all Adobe Marketing Cloud solutions. Marketers will be able to search, find, edit, annotate and upload assets and organize assets by folder and campaign, and it will include full metadata support.
- Campaign Setup Wizard (coming soon)
- Marketers will be able to quickly create a campaign, specifying campaign title, team and asset repository. If Adobe Creative Cloud users are invited, their Creative Cloud account will be synchronized automatically with the campaign's Digital Asset Management folder. Automatic synchronizations and integrated sharing, commenting and annotations mean that marketers will always be up to date with their creative team and that assets don’t get lost in transfer.
Adobe Introduces New Touch Interface For Adobe Marketing Cloud
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