This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Adobe Introduces New Touch Interface For Adobe Marketing Cloud

Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled an innovative new UI for Adobe® Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars. The company also announced that Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud™, which agency creatives use to build and deliver those campaigns. The end result is an aligned marketing organization that can act and iterate at the speed of digital, creating more relevant experiences for customers and more value for the business.

“When managing teams for creative design, advertising and analytics all under the same roof, marketers need information that paints a full picture of their business, in one easy-to-access spot,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Marketing Cloud now helps marketers surface valuable insights, communicate quickly across teams, and then take action, freeing them from rigid dashboards, cumbersome spreadsheets and lengthy email exchanges.”

Check out this video to see the new Adobe Marketing Cloud in action.

The marketing practice is transforming, and an effective marketing organization needs to keep pace. How does a team surface insights and decide what next step to take? The secret is connecting the business leaders in an organization with the individuals driving the development and measurement of marketing content so key decision makers can quickly observe, have a discussion in real time, and take action. Adobe has woven social elements into the fabric of the Adobe Marketing Cloud which for the first time gives marketers, creative and business leaders an efficient way to drive their business.

New Capabilities of Adobe Marketing Cloud Include:

  • Touch Interface
    • Tablets have become mainstream in the enterprise, boosting efficiency as employees do critical parts of their jobs on the go. Adobe Marketing Cloud has been redesigned to reflect this trend, becoming a touch-based, mobile-first platform.
  • Adobe Marketing Cloud Cards
    • Using a share dialog feature, content or data in any Adobe Marketing Cloud solution can be turned into a sharable “card.” This collaboration feature also allows marketers to leave annotations and comments on cards, so that everybody working on the campaign is on the same page.
  • Adobe Marketing Cloud Feed
    • The feed is an aggregation of shared cards. It provides each marketer with an at-a-glance view of everything in Adobe Marketing Cloud that is relevant to them. The feed helps marketers and their teams stay up to date.
  • Adobe Marketing Cloud Boards
    • Users can create a board to collect and curate cards. Like cards, boards can be shared and commented on. Boards give a marketing team a common base for discussion and improve coordination of activities in Adobe Marketing Cloud.
  • Unified Login
    • The Adobe Marketing Cloud now provides a common access point for solutions allowing customers to access, navigate, and collaborate between and across user experiences.
  • Integrated Digital Asset Management (coming soon)
    • The integrated DAM system will store, manage and share assets across all Adobe Marketing Cloud solutions. Marketers will be able to search, find, edit, annotate and upload assets and organize assets by folder and campaign, and it will include full metadata support.
  • Campaign Setup Wizard (coming soon)
    • Marketers will be able to quickly create a campaign, specifying campaign title, team and asset repository. If Adobe Creative Cloud users are invited, their Creative Cloud account will be synchronized automatically with the campaign's Digital Asset Management folder. Automatic synchronizations and integrated sharing, commenting and annotations mean that marketers will always be up to date with their creative team and that assets don’t get lost in transfer.

Customer Quotes

“The new UI for Adobe Marketing Cloud eliminates the sluggish complexity of surfacing and sharing key insights, drilling down to understand what’s going on and deciding on the right course of action,” said Adam Allamar, VP of Marketing, Barclaycard US. “I’m excited that my teams can now use Adobe Marketing Cloud to better connect and collaborate.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs