- New, out-of-the-box mobile app analytics reports which make it easier for marketers to visualize app user acquisition, engagement, retention and performance metrics, helping marketers better understand the behaviors of new and returning mobile users.
- New integration with Distimo provides Adobe Analytics customers with app store data such as downloads, rankings and revenue, giving marketers a more complete understanding of app user engagement from initial download through monetization.
Adobe Marketing Cloud Goes Mobile
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