- New UI – A totally reimagined user experience, which is much more visual and lets marketers easily see which campaigns are driving business results and then drill down into any campaign to discover specifically what assets, including posts, apps, and keywords, are performing best.
- Mobility – Manage social channels on-the-go via tablets and smartphones (iOS and Android™ supported).
- Cross-team collaboration – Seamless collaboration tools now let stakeholders across the organization share feedback on campaigns, content and data.
- Content calendar – Improved ability to create, schedule and track social campaigns across platforms and properties.
- Social buzz monitoring – Improved dashboard gives better insight into geographical trends and brand buzz data that helps social marketers act quickly when brand conversations are trending.
- Campaign attribution – Automatically attribute social activity to the metrics that matter most, and break down performance by post and content, giving marketers more insight into the types of content that are driving the best results.
Adobe 3.0 Key Themes (Graphic: Business Wire)
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