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NEW YORK, March 5, 2013 /PRNewswire/ -- TBWA\Chiat\Day New York has appointed
Leigh Baker: former Sapient Nitro Global Account Lead and
Aki Spicer: ex-Director of Digital Strategy at Fallon, to the respective roles of Head of Account Management and Head of Digital Strategy.
Aki and Leigh are the first key hires under TBWA\Chiat\Day New York's President
Robert Harwood-Matthews who joined to lead the agency in
Leigh will lead the account management team, taking responsibility for several key accounts in the agency. Aki will work closely with
Ed Castillo (Head of Planning) to lead the digital strategy across all of the agency's clients, including Jameson, GSK and Michelin. Leigh's role will also see him act as Global Account Lead on a TBWA account, strengthening the agency's global account leadership of clients including Nissan, McDonald's, Apple, GSK and Pernod Ricard.
Leigh brings with him a hybrid background of traditional and digital experience spanning 19 years. Most recently, he worked as a Global Account Lead at SapientNitro New York, heading up the Digital Marketing and Content Platform assignments for global clients, Coca Cola and MARS. Prior to that, he worked on global assignments for Pernod Ricard at Publicis London and Nestle and AB Inbev at Publicis New York. Leigh's appointment sees him return to TBWA, where he previously worked as an Account Director at TBWA\London.
Aki joins from Fallon, where he led the digital strategy for clients including Cadillac, Nestle Purina Petcare, H&R Block and NBC Universal. In addition to launching projects such as Cadillac.com (Fallon's largest ongoing project for a client), Aki has been responsible for building Fallon's IP and innovation pipeline. A constant public speaker, Aki has presented conferences including AAA Planning and Marketing Forward. He is also co-author of
The Age of Conversation books and teacher of the first e-Marketing curriculum at the
University of Minnesota. Prior to Fallon, Aki held the role Planning Manager at Vigilante, a youth/urban-focused idea thinktank, prior to which, he was VP of Marketing at hip-hop lifestyle wear brand, Rocawear/Native BDG, led by
Damon Dash, Jay-Z and Biggs Burke.
Both Aki and Leigh's diverse experience will play to both TBWA and Digital Arts Network, the organization that has unified around 700 digital specialists working within TBWA to offer capabilities including creative technology, e-commerce, social media, user experience, content, mobile, analytics and search.