At the JP Morgan conference, Delta President Ed Bastian focused on Delta's effort to catch up in the JFK/Heathrow market long dominated by American and joint venture partner British Airways. A deal to acquire 49% of Virgin Atlantic and to form a trans-Atlantic joint venture will make Delta a strong No. 2 player in the market.
"The most important corporate initiative we have at Delta is our win in New York strategy," Bastian said. "We've picked up over seven points of overall corporate market share in New York in the last three years, and as we look in 2013, that's continuing to grow."
On another front, Delta is the official airline of the Mets, Yankees and Madison Square Garden. JetBlue is the official airline of the Jets and the Barclay Center, and United is the official airline of the Giants.
Just where will American squeeze into the equation?Follow @tedreednc -- Written by Ted Reed in Charlotte, N.C. >To contact the writer of this article, click here: Ted Reed