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Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand announced today that the Company has entered into a master franchise development agreement with Casa Operadora de Franquicias MAV S.A.P.I de C.V (“MAV”), to develop 80 Jamba Juice stores® in Mexico over the next ten years. The first Jamba Juice store in Mexico is expected to open in late 2013.
The principals of MAV, Mario Conzuelo Betancourt and Manuel Saba Ades, are seasoned executives operating food and beverage, and health and wellness retail businesses across Mexico and Latin America. Mario Conzuelo serves as CEO of the newly formed venture, and has previously launched and successfully developed a major international franchise beverage brand in Mexico. Manuel Saba serves as Chairman and CEO of Grupo Casa Saba, one of the leading distributors of pharmaceutical, health, beauty and consumer goods, general merchandise and publications in Mexico and South America.
“We are pleased to be partnering with Mario and Manuel in extending Jamba’s global efforts to provide solutions for health, nutrition and an active lifestyle to consumers throughout Mexico,” said Thibault de Chatellus, Senior Vice President, International, Jamba Juice Company. “The experience and reputation of this group within the beverage and consumer goods industries provides considerable advantage in rapidly developing Jamba Juice in the highly coveted Mexican market, a market we feel is a natural expansion to consumers who are already familiar with the product offering and our brand.”
“We are very excited about the opportunity to bring Jamba Juice to Mexico,” said Mario Conzuelo, CEO of MAV. “As a sports enthusiast, including marathons and triathlons, I personally connect with the Jamba Juice brand and am committed to sharing my passion and inspiring Mexicans to lead healthy active lives and to enjoy Jamba’s delicious smoothies, juices and other better-for-you menu items. The beverage market is growing and Mexican consumers are becoming increasingly aware of the importance of healthy eating habits. Jamba Juice will fill a gap in the market by providing great tasting and nutritious food and beverages.”