LOS ANGELES, March 5, 2013 /PRNewswire/ -- Eating a good breakfast that includes milk – like in a bowl of cereal –gives kids high-quality protein, other essential nutrients and energy they need to fuel active successful days. Unfortunately, nearly one in five kids across our communities go without breakfast every day. In fact, research shows that breakfast can help kick-start a child's metabolism, energy and focus for learning and can help set them up for a more successful day., In honor of National Breakfast Week, the National Milk Mustache "got milk?®" Campaign is partnering with Kellogg's® and Action For Healthy Kids® to help share breakfast with milk with children in need as part of the third annual Share Breakfast ™ program .
Together, cereal and milk are a leading source of 10 nutrients important to growing bodies, and when you pair milk with a fiber-rich whole grain cereal, it can provide all four of the nutrients Americans are missing most – calcium, potassium, vitamin D and fiber. Every 8-oz.glass of milk contains 9 essential nutrients, including calcium, vitamin D, potassium and 8 grams of high-quality protein.
"Partnering with Kellogg's for the Share Breakfast program is a natural fit for the "got milk?" Campaign because our focus is on inspiring Americans to eat a healthy breakfast each day," said Victor Zaborsky, marketing director at the Milk Processor Education Program (better known as MilkPEP).Supporting the effort is actor and father Taye Diggs, who today unveiled his first-ever Milk Mustache ad to showcase the significant role breakfast with milk plays in his life. While Diggs has shared the stage and screen with some of Hollywood's biggest names, none compare to his Milk Mustached costar in the ad – son Walker, age three. On the set or at home with his family, Diggs knows the importance of a nutritious breakfast with milk. "Starting every day with milk and cereal is an important part of my daily routine. It helps me start the day right with protein and other nutrients and gives me the energy I need to manage my hectic schedule, whether I'm playing with my son or on set." said Diggs. "I'm honored that my Milk Mustache ad will help support the Share Breakfast movement, making it easy for families everywhere to join in the effort to provide one million breakfasts to kids across the country who might otherwise go without." In the ad, Diggs and Walker are shown giggling over a breakfast of milk and cereal. The ad copy reads " Sharing a moment, among other things. A breakfast of cereal and milk delivers powerful nutrients, including high-quality protein that your family needs to start every day. A fact worth sharing. got milk? Nourish every day." The ad is available at TheBreakfastProject.com and ShareBreakfast.com.