This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

George Dickel Taps Emmy® Award Winning Original Productions Team To "Raise The Bar" With New Original Series

TULLAHOMA, Tenn., March 5, 2013 /PRNewswire/ -- From "Deadliest Catch" and "Ice Road Truckers" to "Storage Wars" and beyond, acclaimed reality television producer Thom Beers is known for shedding an entertaining light on some of America's toughest jobs.  Now, Beers and his team at Original Productions have partnered with Tennessee whisky brand, George Dickel on his next project titled "Raising the Bar."  The original reality series offers an introspective look at expert craftsmen as they tackle the challenge of building complete, hand-made bars capable of pouring a shot of George Dickel in eight hours or less.

Set to debut today, March 5, via online video service Hulu, "Raising the Bar" was shot by Original Productions in Kansas City, Mo. during the 2012 American Royal World Series of BBQ.  The series follows six teams of real-life craftsmen as they construct unique bars by hand.  The pieces created range from a metallic design welded using thousands of washers, to an automotive bar crafted from the front end of a classic convertible car.

George Dickel collaborated with Beers based largely on his passion for celebrating American craftsmanship showcased in his popular series' "Monster Garage," "Biker Build-Off" and "Monster House."  "Raising the Bar" also gives George Dickel another platform to encourage adult consumers to drink responsibly – whether they are enjoying cocktails at home or sipping whisky after a day of bar building. 

"Just like the creations of these inspiring teams of builders, our whiskies from Cascade Hollow are Handmade the Hard Way, with 25 employees who personally oversee every step of the distillation process," said John Lunn, George Dickel Master Distiller.  "'Raising the Bar' is an authentic way for us to celebrate the beauty of American craftsmanship."

The Original Productions crew produced six, twelve-minute episodes featuring 18 master craftsmen from the greater Kansas City area.  All builders were selected for their various skills including woodwork, welding and robotics.  The series is hosted by Diageo Master of Whisky, Gerry Graham and former professional baseball pitcher and current national radio host, Rob Dibble.  

"Both brands pursue the same goals and standards of excellence in our respected crafts," said Beers, Original Productions (OP) Chairman.  "Like Original Productions, George Dickel is a unique American brand with a team dedicated to developing a hand-crafted and distinctive product. The parallels are remarkable."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,776.35 -37.04 -0.21%
S&P 500 2,088.66 -0.21 -0.01%
NASDAQ 5,120.92 +4.7770 0.09%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs