This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Voltari Launches Voltari Auto -- Predictive Analytics For Ad Targeting Fueled By Polk Automotive Data

NEW YORK, March 5, 2013 (GLOBE NEWSWIRE) -- Voltari, a division of Motricity (Nasdaq:MOTR) and the leader in predictive analytical solutions for targeting mobile consumers, today launched Voltari Auto – the first real-time learning, predictive analytics platform for automotive-related mobile advertising. Voltari Auto utilizes a hyper-local specialized automotive dataset from Polk, the leader in automotive consumer data.

Motricity, Inc. Logo
Voltari Logo

Voltari Auto combines Voltari's already-rich, 30,000-plus consumer data points with more than 300 auto-specific data points provided by Polk. The result is an unmatched level of audience insight for automotive dealers and manufacturers, insurance companies, agencies, and others who need powerful analytics to drive profitable new customer acquisition campaigns.

"Voltari Auto is one of the most effective ways for auto marketers to target qualified, in-market consumers and drive them into dealerships," said Dr. David Castillo, Voltari Chief Technology Officer and the architect of Voltari. "Voltari Auto uses our proprietary automotive propensity models that analyze consumer behavioral trends to predict who will engage with an automotive-related offering. We combine our proprietary data with Polk and other third-party data sources to further narrow the field of target consumers based on their propensity to engage with content served. Our models produce real-time scorecards that consider the dimensions of location, time of day, site content and device. There is simply no higher level of predictive targeting in the industry today."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs