SILVER SPRING, Md., March 5, 2013 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, today announced that it has entered into a global corporate agreement with Booking.com, a leading online travel agency (OTA), that attracts over 30 million unique online visitors from both leisure and business markets worldwide.
This agreement with Booking.com expands the reach of the Choice Hotels brands to millions of consumers in 180 countries and helps Choice Hotels develop future business relationships, especially in the international arena where Choice Hotels has a strong presence.
"Our guests are constantly changing the way they shop for and book hotels. Choice Hotels is making sure that we keep up with consumers and offer the best rates and options online to meet their needs. That's why we are extremely pleased to be working with Booking.com to further strengthen our distribution platform," said Robert McDowell, senior vice president, global distribution and loyalty, Choice Hotels International. "Since Booking.com is known for its great product, international customer base and cost effectiveness as an OTA, we are sure to see even more traffic to our franchisees hotels."
The agreement also provides both parties with flexible terms and Choice Hotels with the opportunity to diversify global relationships with leading OTAs and expand its online presence to reach new customers and continue driving record traffic to its franchise hotels. It also gives consumers who have Booking.com as their preferred online travel site, access to approximately 6,200 hotels worldwide the Choice Hotels system.About Choice Hotels Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 88 hotels, representing approximately 7,800 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well at its Ascend Hotel Collection membership program, serve guests worldwide. Additional corporate information may be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com. Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International. 2013 Choice Hotels International, Inc. All rights reserved.