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GNC's Total Lean™ Challenge Offers Consumers Help In Transforming Eating & Exercise Habits In A 12-Week Online Weight-Loss Management Program

PITTSBURGH, March 5, 2013 /PRNewswire/ --  GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products, is launching a 12-week challenge designed to help consumers transform their eating and exercise habits for long-term weight management. GNC's new Total Lean™ Challenge and Sweepstakes gives consumers a practical way to take control of their health by offering weekly weight-loss management tools as well as a chance to win cash prizes along the way.

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The Total Lean™ Challenge is a great introduction to GNC's Lifestyle Diet approach to weight loss. Total Lean™ is a Total Diet Solution line of products for use throughout the day, including clinically proven Lean Shake™, Lean Shake™ 25 which provides more protein to feed lean muscles; Total Lean™ CLA, which supplies 1,000 mg of CLA, a naturally occurring health fatty acid that helps enhance your diet, support metabolism and maintain lean muscle; and Total Lean™ Waterex™, a caffeine-free formula that is scientifically designed to help maintain and support water balance.

"At GNC, we understand how difficult it can be to get started on a weight-loss program that's right for you," said Tom Dowd, Executive Vice President, Chief Merchandising Officer and General Manager for GNC. "That's why we created Total Lean™ – a line of products perfect for anyone on a weight management journey. From delicious meal replacements and snacks to keep you fuller between meals, to thermogenics to help boost your metabolism and improve calorie burning, Total Lean™ offers a comprehensive weight-loss solution that complements the online tips and tools you'll receive each week during the Total Lean™ Challenge." 

Now through June 1, consumers can visit to sign up for the Total Lean™ Challenge for free. All entrants will be eligible to win up to $25,000 in cash and prizes. Twelve prizes valued at $1,250 each will be awarded each week and $10,000 will be awarded to the grand-prize winner.

"The Total Lean™ Challenge is a simple plan for living lean," Dowd adds. "Join the free 12-week challenge and see how you can change your life with GNC: lose weight, shape up, create a healthy daily routine. And get discounts, win free product, get support and motivation. Weekly meal plans and workouts are posted each Sunday, with training tools and tips delivered directly to your inbox each week of the challenge."

Every challenge participant will receive:
  • Weekly home workout regimens using video instruction from certified personal trainers to demonstrate each exercise. The workout includes full-body movements and circuit training to get the heart rate up and fat stores moving.
  • A full week of scientifically designed meal plans including recipes and tips from GNC experts.
  • Inspiring stories from other challenge participants and access to daily online community support on Facebook and Twitter.
  • Great deals on GNC products, including the Total Lean™ line, as well as a chance to win great prizes.

Participants can celebrate their progress or ask for advice though interactive social media options, including viewing LiveWell Blog posts, posting messages on GNC's Facebook page, or tweeting about their experience using #RespectYourself. Participants will also have the opportunity to create their own personal "Me on GNC" success story as part of GNC's new brand campaign, "Respect Yourself," celebrating individuals who enjoy great self-respect by living a healthy lifestyle.  

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