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TheStreet Open House

Bazaarvoice Unveils New Social Business Capabilities That Promote Authentic User Content To Enable World-Class Digital Shopping Experiences

Stock quotes in this article: BV

Even when customers choose not to buy in-store, the Mobile Associate App can help bridge the brick-and-mortar and at-home/online shopping experiences with a follow-on e-mail that remembers what the customer was considering and leads them back to your website or physical store.  Designed for easy adoption, the app can be enabled on personal or store-issued devices, giving associates a simple and effective way to search for products by name or barcode scan, access product comparisons, highlight product pros and cons from reviews, and save products to a list that can be e-mailed to the customer.

Comments on the News:

"Product reviews give us critical insight about how VIZIO fans use our products in their daily life but monitoring these conversations on retail sites can be incredibly time consuming," said Gustavo Perez, SD Call Center Escalations Manager at VIZIO. "With Bazaarvoice Connections, we now have a centralized repository where we can quickly identify all products with reviews at a retailer site and prioritize those that need our response. It's a huge gain for Vizio customer engagement and brand power because we are able to reach customers directly at the retail level, where we can influence sales and track common issues and questions that help us improve our products and customer support."

"Consumers intuitively connect with each other to share information, which is why product reviews are so influential in the purchase process. The opportunity for retailers and brands is to become part of those conversations by connecting with consumers when they're most in need of product insight," said Neville Letzerich, executive vice president of Product Management at Bazaarvoice. "Whether consumers are online or wandering in a store aisle, our focus at Bazaarvoice is on delivering the solutions that help acknowledge their needs, deliver the right information at the right time, and deliver a more satisfying experience."

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