AUSTIN, Texas, March 5, 2013 (GLOBE NEWSWIRE) -- BAZAARVOICE SUMMIT -- Today at its sixth annual Summit, Bazaarvoice, Inc. (Nasdaq:BV), a leading social and e-commerce software company, announced a collection of platform advancements that give brands and retailers new ways to participate in consumer conversations. The additions to the Bazaarvoice platform, as well as a new mobile application, further enable the authentic, informative content that helps attract and convert shoppers and nurture brand advocates.
Bazaarvoice Connections Adds Ability to Respond to Reviews
Last fall, Bazaarvoice announced Bazaarvoice Connections, a technology solution that allows brands to engage shoppers by providing expert answers to consumer questions on participating retailer sites in the Bazaarvoice Shopper Network. With more than 450 clients representing over 1,000 brands participating in Q&A on 20 different retailer sites, Bazaarvoice Connections is leading the way for suppliers and manufacturers to engage in-channel in an authentic way. To help deepen the opportunity for retailers and brands to offer more of the helpful content consumers seek, Bazaarvoice is expanding the scope of Connections to allow manufacturers and suppliers to also provide a branded response to reviews of their products on retail sites.According to a recent survey conducted by Wakefield Research, consumers view products with negative reviews much more favorably when brands provide a response. On average, consumers stated they were twice as likely to purchase a product when seeing a negative review that included a brand's response versus seeing the negative review by itself. Through the Bazaarvoice Connections review response feature, brands can quickly prioritize and respond to consumers' reported issues, solve problems and correct misperceptions, all while gaining valuable product improvement insights. As a result, brands gain the opportunity to protect their reputation in the retail channel, retailers can create a preferred shopping destination with rich content that increases site traffic, and both can benefit from higher sales conversion.