This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Bazaarvoice Unveils New Social Business Capabilities That Promote Authentic User Content To Enable World-Class Digital Shopping Experiences

AUSTIN, Texas, March 5, 2013 (GLOBE NEWSWIRE) -- BAZAARVOICE SUMMIT -- Today at its sixth annual Summit, Bazaarvoice, Inc. (Nasdaq:BV), a leading social and e-commerce software company, announced a collection of platform advancements that give brands and retailers new ways to participate in consumer conversations. The additions to the Bazaarvoice platform, as well as a new mobile application, further enable the authentic, informative content that helps attract and convert shoppers and nurture brand advocates.

Bazaarvoice Connections Adds Ability to Respond to Reviews

Last fall, Bazaarvoice announced Bazaarvoice Connections, a technology solution that allows brands to engage shoppers by providing expert answers to consumer questions on participating retailer sites in the Bazaarvoice Shopper Network. With more than 450 clients representing over 1,000 brands participating in Q&A on 20 different retailer sites, Bazaarvoice Connections is leading the way for suppliers and manufacturers to engage in-channel in an authentic way. To help deepen the opportunity for retailers and brands to offer more of the helpful content consumers seek, Bazaarvoice is expanding the scope of Connections to allow manufacturers and suppliers to also provide a branded response to reviews of their products on retail sites.

According to a recent survey conducted by Wakefield Research, consumers view products with negative reviews much more favorably when brands provide a response. On average, consumers stated they were twice as likely to purchase a product when seeing a negative review that included a brand's response versus seeing the negative review by itself. Through the Bazaarvoice Connections review response feature, brands can quickly prioritize and respond to consumers' reported issues, solve problems and correct misperceptions, all while gaining valuable product improvement insights. As a result, brands gain the opportunity to protect their reputation in the retail channel, retailers can create a preferred shopping destination with rich content that increases site traffic, and both can benefit from higher sales conversion.  

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs