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SAP Empowers Businesses To Deliver Personalized Customer Experiences

HANOVER, Germany, March 5, 2013 /PRNewswire/ --   SAP AG (NYSE: SAP) today announced new capabilities for the SAP® Customer OnDemand solution that empower businesses to know their customers like never before, guide them through each step of the buyer's journey and groom customers to become loyal brand advocates. Combining the advantages of consumer-grade design, social, mobile and cloud technology with deep customer insight and awareness-to-cash process automation, the solution re-imagines what customer-centricity means for today's enterprises. Designed for marketing, sales and service organizations, SAP Customer OnDemand is comprised of the SAP® Sales OnDemand, SAP® Service OnDemand and SAP® Social OnDemand solutions and the SAP® Social Media Analytics application by NetBase. The announcement was made at CeBIT 2013, being held March 5-9 in Hanover, Germany.


The inability to gather insight about each stage of the buyer's journey across multiple platforms is a major limitation with most CRM applications today. In addition, it is costly, inflexible and time-consuming to tap into back-office systems to expose customer-specific processes such as pricing, quotes and sales orders. Whether companies leverage on-premise, cloud or hybrid solutions, SAP is the only company that can easily integrate with any environment to surface the insight and execute the processes that deliver a new level of customer-centricity.

With SAP Customer OnDemand, SAP empowers people through a consumer-grade user experience, purposeful collaboration and insightful analytics for sales, service and marketing professionals across businesses of all sizes. The latest innovations from SAP Customer OnDemand are geared toward delivering a personalized customer experience.

Prepare Sales Professionals for Meaningful Customer Conversations Anytime, Anywhere

Sales representatives today expect beautiful applications they can easily personalize based on their selling motion, helping them work effectively to deliver a best-in-class customer experience. The new home page for SAP Customer OnDemand brings consumer-grade user experience to sales professionals. The dashboard equips sales professionals with everything they need to know about the customer to orchestrate the sale from lead-to-cash. Based on what they deem relevant, insightful and productive, sales professionals can personalize the home page through an intuitive drag-and-drop interface.

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