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Great Western Minerals Group Announces Steenkampsteenkkraal Rare Earth Project Management Changes

TSX Venture Symbol: GWG CUSIP: 39141Y 10 3


SASKATOON, March 5, 2013 /PRNewswire/ - Great Western Minerals Group Ltd. ("GWMG" or the "Company", TSX:V - GWG) is pleased to announce the promotion of Vic Fitzmaurice to the position of Steenkampskraal Managing Director with GWMG's wholly owned subsidiary, Rare Earth Extraction Co. Limited ("Rareco") of South Africa.

Mr. Fitzmaurice's responsibilities include the refurbishment of the Steenkampskraal mine site as well as the development of mixed chloride production and rare earth solvent extraction separation capabilities. He reports directly to GWMG President and Chief Executive Officer Marc LeVier.

In his position as Managing Director he also assumes the leadership role with GWMG's owner's representative team that is being assembled to deal with all major contractors. Mr. Fitzmaurice is using his extensive contact base and strong reputation within the South African mining industry to assemble a highly qualified owner's representative team that thoroughly understands the Steenkampskraal project as well as the regulatory and social impact environments.

Mr. Fitzmaurice, who has held the position of Steenkampskraal Operations General Manager since October 2012, is a Professional Engineer who holds a B.Sc. in Engineering (Mining) along with a Graduate Diploma in Engineering (Mining, Engineering and Mineral Economics) from the University of Witwatersrand. He is a member of the Engineering Council of South Africa, the South African Institute of Mining and Metallurgy, the Institute of Directors of South Africa and the Association of Mine Managers of South Africa. His significant experience in senior mining positions throughout Africa, Europe and Asia has been with companies that include Aquarius Platinum and De Beers.

GWMG is also pleased to announce the appointment of Chris Neser to the position of Senior Project Manager with Rareco. Mr. Neser has extensive international experience with the development of integrated mineral beneficiation projects. His previous project work includes automation of metallurgical plants, process selection, optimization, construction, process commissioning, and production cost modelling and control.

Mr. Neser holds a Masters in Business Leadership from University of South Africa and a B.Sc. in Electrical Engineering from the University of Cape Town. His international experience includes the Sunkar phosphate project in Kazakhstan, Jordan Phosphate Mines, Maaden in Saudi Arabia and the Foskor Group of South Africa. He reports directly to Managing Director Vic Fitzmaurice.

GWMG President and Chief Executive Officer Marc LeVier said, "The promotion of Mr. Fitzmaurice and the appointment of Mr. Neser to the Rareco team are significant steps forward for our Company because both individuals have very extensive mining and mine development experience. They will be integral to the success of our Company in advancing the Steenkampskraal project on a timely and cost effective basis."

Additionally, GWMG today announces the resignation of David Kennedy from the position of Chief Executive Officer of Rareco. He will continue his involvement with GWMG as a member of the Company's board of directors and an advisor to CEO Marc LeVier

GWMG President and Chief Executive Officer Marc LeVier said, "We sincerely thank Mr. Kennedy for his years of service, first at Less Common Metals and subsequently with the Steenkampskraal project. His extensive background in the rare earth business has been important to our strategy of positioning GWMG to become a fully integrated rare earth producer. Mr. Kennedy's contribution through the development of a highly skilled team at Less Common Metals is greatly appreciated. We are pleased that he will continue his involvement with GWMG as a member of the Company's board of directors and an advisor to the CEO."

Great Western Minerals Group Ltd. is engaged in becoming an integrated rare earth producer. Its specialty alloys are used in the battery, magnet and aerospace industries. Produced at the Company's wholly owned subsidiaries Less Common Metals Limited in Ellesmere Port, U.K. and Great Western Technologies Inc. in Troy, Michigan, these alloys contain transition metals including nickel, cobalt, iron and rare earth elements. As part of the Company's vertical integration strategy, GWMG also holds 100% equity ownership in Rare Earth Extraction Co. Limited, which controls the Steenkampskraal Monazite Mine. In addition to an exploration program at Steenkampskraal, GWMG also holds interests in four rare earth exploration and development properties in North America.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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