Directly Operated Stores & Franchised StoresNet revenues from directly operated stores were $3.7 million in the fourth quarter of 2012, representing a decrease of 54.9% from $8.1 million in the fourth quarter of 2011. The decrease was primarily due to the decline in average store sales and the decline in the number of directly operated stores from an average of 117 stores in the fourth quarter of 2011 to an average of 62 stores in the fourth quarter of 2012.
Mecox Lane Limited Announces Fourth Quarter And Full Year 2012 Results
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