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PR Newswire Announces The Winners Of The 2012 Earnies Awards Program, Recognizing Creativity In A Modern Media World

NEW YORK, March 4, 2012 /PRNewswire/ -- PR Newswire today announced the winners of the 2012 Earnies Awards, the community-chosen awards program designed to honor innovative earned media campaigns executed through the various social media channels.

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For its second year, PR Newswire increased the number of categories, offering brands and organizations more opportunities to submit their work and showcase their successes.  After all submissions were reviewed by a panel of judges, the broader community was invited to help select the winners from a shortlist of finalists.  Public voting was open for a span of two weeks and brought in nearly 2,500 votes.  Voters were encouraged to consider strategy, creativity, results and overall 'awesomeness' of the campaign.

"We were extremely impressed with the caliber of work that was submitted to our Earnies program this year.  It is a testament to the fact that PR professionals and marketers are truly pushing creative boundaries and thinking outside the box to successfully connect with their audiences and drive business results," said Meryl Serouya, manager, marketing & communications, PR Newswire.  "It is also rewarding to see such high interaction and engagement from the broader community and we are thankful for everyone who voted and helped select the winners."

The winners are:

The Earnies Grand Prix:   The Advertising CouncilCampaign: "FWD Campaign" by the Ad Council and USAID

Best Use of Video in Social Media: LatentView AnalyticsCampaign: Confessions of a Serial Analyst

Best Connection to Twitter, LinkedIn or Facebook Audience: New Media Strategies Campaign: Engaging the casual wine buyer: The Wine Bar Facebook Community

We Can't Believe That Worked!: New Media Strategies Campaign: ACCCE "Click-to-Call" Grassroots Advocacy

Best Use of Social Listening for Campaign Planning: General Electric Campaign: HealthyShare: Surprise & Delight

Best Visual Campaign through Pinterest or Instagram: Fathom ConsumerCrafts Back-to-School Crafter's Challenge

Best Use of an Infographic: Cisco Systems Campaign: The Internet of Things

Best Global Communications Campaign:Tourico Holidays, IncCampaign: Best Hotel Promotion Combined with a Worthy Cause!

Best Integrated Campaign on a Shoestring Budget: Gutterglove Campaign: Gutterglove Brings China Manufacturing Back to California

Best Piece of Branded Content: CSC Campaign: Connected Consumer

About PR Newswire:

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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