March 4, 2013
Walt Disney Pictures'
hit arcade game-hopping animated adventure that was released theatrically in late 2012, is featured with Cargill's Honeysuckle White and Shady Brook Farms turkey brands in a springtime promotion that offers consumers a
mail-in rebate when they purchase a fresh turkey product and a Blu-ray combo pack. The promotion kicks off
with the 'Wreck-It Ralph' Blu-ray release, and runs through April 30.
The Cargill turkey brand/'Wreck-It Ralph' promotion utilizes an array of marketing tools to create consumer awareness and leverage sales of turkey products and the Blu-ray Combo pack, including a
Sunday, March 10
, national free-standing newspaper insert detailing the mail-in rebate. More than 7 million packages of Honeysuckle White and Shady Brook Farms turkey products will receive promotional packaging during an eight-week timeframe. Packaging includes a QR (quick response) code and website address for consumers to quickly access the mail-in rebate form from their mobile devices.
Additionally, point-of-purchase materials for retailers include static clings, wobblers, shelf talkers, posters, rail strips, backer boards and signs will be provided. Advertising in support of the promotion will be featured on recipe websites such as All Recipes, as well as on Facebook and Google and the Honeysuckle White and Shady Brook Farms websites.
"The 'Wreck-It Ralph' promotion follows our highly successful fall 2012 mail-in rebate promotion in support of the Blu-ray release of Disney-Pixar's 'Brave,' and we are delighted to tie-in again with Disney for what promises to be another terrific animated feature film Blu-ray release," said
, Honeysuckle White and Shady Brook Farms marketing manager. "Our nutritious, delicious and easy-to-prepare turkey products are a great fit with Disney's family-oriented animated feature films."
From Walt Disney Animation Studios, 'Wreck-It Ralph' takes viewers on a hilarious journey. For decades, Ralph (voice of
John C. Reilly
) has played the bad guy in his popular video game. In a bold move, he embarks on an action-packed adventure and sets out to prove to everyone that he is a true hero with a big heart. As he explores exciting new worlds, he teams up with some unlikely new friends including feisty misfit Vanellope von Schweetz (voice of
). The film is directed by
, ("The Simpsons," "Futurama") recipient of the 2013 Annie Awards (Animated Film Society) for Best Director and Best Picture for his work on 'Wreck-It Ralph'.
'Wreck-It Ralph' features an all-star voice cast including
as the voice of Fix-It Felix Jr. and
as the voice of Sgt. Calhoun, plus breakthrough bonus features that take viewers even deeper into the world of video games. Disney's 'Wreck-It Ralph' has something for every player. Over an hour of all-new bonus material is featured on the Digital and Blu-ray Combo Pack, including deleted and alternate scenes, plus the Academy Award
-winning animated short 'Paperman' (Best Animated Short Film, 2012) and much more.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit
About The Walt Disney Studios
:For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (DIS: NYSE) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Touchstone Pictures and Marvel. Original music and motion picture soundtracks are produced under
Walt Disney Records
and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!. For more information, please visit