Appearing on CNBC earlier this morning, Berkshire Hatahaway's (BRK.A) Buffett had some advice for Apple on managing the company.
The Cupertino, Calif.-based firm has come under attack from David Einhorn in recent weeks with regard to Apple's $137 billion cash hoard and what to do with it. "I would ignore him," Buffett told Becky Quick, talking about Greenlight Capital's Einhorn. "I would run the business in such a manner as to create the most value over the next five to 10 years. You can't run a business to push the stock price up on a daily basis. Berkshire has gone down 50% four times in its history. When that happens, if you've got money you buy it. You just keep working on building the value."
In order to boost Apple's share price, Einhorn has suggested Apple issue preferred stock, dubbed "iPrefs," to unlock the value of the company's foreign cash, which he believes the market is not giving credit to. Apple would offer perpetual preferred stock at a dividend rate of 4% to 6%, and not use any of its existing cash. Apple has responded to this, saying it would "thoroughly evaluate Greenlight Capital's current proposal to issue some form of preferred stock."Speaking at a Goldman Sachs conference last month, Apple CEO Tim Cook echoed Buffett's thoughts. "We're managing Apple for the long-term," he said, when asked about Apple's direction. "I know people care about quarters and so forth and we care, but the decisions we make, the profound decisions we make, are for Apple's long-term health. Not for the short-term 90 day clock." Apple has discussed returning cash to shareholders in recent weeks, and Buffett suggested that perhaps buying back stock would be the best course of action. He gave Steve Jobs this advice when he was running the company and asked what to do with Apple's growing cash hoard. "When Steve called me, I said, 'Is your stock cheap?' He said, 'yes.' I said, 'Do you have more cash than you need?' He said, 'a little.'
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