brand, the maker of great-tasting guy food, announced today the launch of a new partnership with Warner Bros. Pictures and Legendary Pictures supporting the upcoming movie release of
, the powerful story of legendary baseball player Jackie Robinson, who broke baseball’s color barrier in the late 1940s. While paying tribute to the life and achievements of Jackie Robinson, the partnership builds upon
brand’s rich heritage in baseball as consumers gear up for grilling season.
The sponsorship program includes an integrated mix of brand marketing initiatives, including in-store activations, consumer promotions, public relations and digital marketing/social media. The campaign includes the launch of a Facebook sweepstakes, as well as in-store activations at such retailers as Kroger and Safeway.
“Jackie Robinson was more than a legendary ball player and his legacy extends far beyond the playing field. We couldn’t be more proud to align our brand with
and celebrate the life of Robinson while also rewarding our fans,” said Timothy Smith, Vice President of Marketing,
brand. “Through these activations, we’re engaging with our fans both online and in-store and providing them with opportunities to win great prizes relevant to the film and fast-approaching grilling and baseball season.”
Ball Park Brand Launches “42” Facebook Sweepstakes
Beginning today through April 14, consumers are encouraged to visit the “42 Sweepstakes” tab on the
brand Facebook page and answer the multiple choice trivia question of the day for the chance to win the daily prize and be entered into the grand prize drawing. Consumers are eligible to enter once per day, with each correct answer providing them an entry into the grand prize drawing. Ensuring fans are fully equipped for a grand slam season, daily prize packs include, a trip to the Baseball Hall of Fame
in Cooperstown, NY, Sony PlayStation
gaming consoles, game day grilling kits, VIP Hometown Screenings of
, grocery gift cards, and more.
On April 15, recognized nationally as Jackie Robinson Day,
brand will award one lucky fan with a trip for four to a professional U.S. regular season baseball game of choice, complete with four round trip airline tickets, hotel accommodations for three days and two nights and a $500 gift card for game day souvenirs and snacks.
To enter the “42 Days of Honoring #42” Facebook sweepstakes visit the “42 Sweepstakes” tab on the
brand Facebook page at
Ball Park Hosts In-Store Movie Ticket Promotion
In addition, consumers who visit select Kroger and Safeway grocery stores this spring can receive a free
movie ticket valued at up to $13 with the purchase of select
brand products. The in-store programs will roll-out beginning in mid-March and extend through the beginning of April, as fans prepare to fire up the grill for the start of baseball season.
About Ball Park brand
brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The
Frank was such a success, it was expanded nationally. Today,
products can be found in supermarkets, convenience stores and a variety of sports venues – including Detroit’s Comerica Park. For more information, visit
About The Hillshire Brands Company
The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as
frozen bakery and
pies, as well as artisanal brands
For more information on the company, please visit
Warner Bros. Pictures and Legendary Pictures present, a Legendary Pictures Production, a Brian Helgeland film, “42.” The film stars Chadwick Boseman, Academy Award
nominee Harrison Ford (“Witness”), Nicole Beharie, Christopher Meloni, Andre Holland, Lucas Black, Hamish Linklater, and Ryan Merriman. Oscar
-winning screenwriter Brian Helgeland (“L.A. Confidential”) directed “42” from his own screenplay. Thomas Tull (“The Dark Knight Rises”) produced the film, with Dick Cook, Jon Jashni, and Jason Clark serving as executive producers, and Darryl Pryor and Jillian Zaks as co-producers.