AUSTIN, Texas, March 4, 2013 /PRNewswire/ -- With the successful public offerings of travel and local-content companies TripAdvisor and Yelp, a new travel startup – Localeur - has launched today. Localeur aims to help Millennial travelers experience local by providing credible local recommendations from a curated community of local insiders. Localeur launches for the Austin market only, in advance of South by Southwest, but plans to expand in 2013.
Localeur is co-founded by Joah Spearman and Chase White whom met during their time with Austin-based ratings-and-review software company Bazaarvoice before its 2012 IPO. The company's core demographic is Millennials, whom the co-founders believe are not served by existing travel and local-content providers. Localeur is also introducing the new Twitter hashtag #experiencelocal for travelers whom seek out local experiences and recommendations.
"Localeur gives Millennials the confidence of having a local experience by putting the recommendations in the hands of local insiders," said Spearman, CEO, who previously served as director of operations and strategic initiatives and later led travel market planning for Bazaarvoice. "Review sites don't get to the heart of a city and travel books get outdated too quickly."" Austin is a perfect fit to launch Localeur and a model city for the kind of local travel Millennials want," said White, president. "People in Austin are very attuned to eating and shopping local, and our curated, screened group of Localeurs offer recommendations that only fellow Austinites could know." Early investors in Localeur include Austin-based serial entrepreneur and investor Chris Shonk, Sweet Leaf Tea and Deep Eddy Vodka co-founder and CEO Clayton Christopher, and Austin City Limits executive producer Terry Lickona. Other Austin investors include identity protection industry leader Joe Ross and Spredfast co-founder Ken Cho. "Localeur's value proposition for travelers is to offer relevant recommendations from people who are in the know and true local authorities in their respective niche," said Shonk, whom led the funding round for Localeur. "This quality over quantity approach, as opposed to the one-size fits all/algorithmic solutions currently in place for the industry, is precisely what this mobile, social, on-the-go demographic demands."