This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Travel Startup Localeur Launches In Advance Of SXSW





AUSTIN, Texas, March 4, 2013 /PRNewswire/ -- With the successful public offerings of travel and local-content companies TripAdvisor and Yelp, a new travel startup – Localeur - has launched today. Localeur aims to help Millennial travelers experience local by providing credible local recommendations from a curated community of local insiders. Localeur launches for the Austin market only, in advance of South by Southwest, but plans to expand in 2013.

Localeur is co-founded by Joah Spearman and Chase White whom met during their time with Austin-based ratings-and-review software company Bazaarvoice before its 2012 IPO. The company's core demographic is Millennials, whom the co-founders believe are not served by existing travel and local-content providers. Localeur is also introducing the new Twitter hashtag #experiencelocal for travelers whom seek out local experiences and recommendations.

"Localeur gives Millennials the confidence of having a local experience by putting the recommendations in the hands of local insiders," said Spearman, CEO, who previously served as director of operations and strategic initiatives and later led travel market planning for Bazaarvoice. "Review sites don't get to the heart of a city and travel books get outdated too quickly."

" Austin is a perfect fit to launch Localeur and a model city for the kind of local travel Millennials want," said White, president. "People in Austin are very attuned to eating and shopping local, and our curated, screened group of Localeurs offer recommendations that only fellow Austinites could know."

Early investors in Localeur include Austin-based serial entrepreneur and investor Chris Shonk, Sweet Leaf Tea and Deep Eddy Vodka co-founder and CEO Clayton Christopher, and Austin City Limits executive producer Terry Lickona. Other Austin investors include identity protection industry leader Joe Ross and Spredfast co-founder Ken Cho.

"Localeur's value proposition for travelers is to offer relevant recommendations from people who are in the know and true local authorities in their respective niche," said Shonk, whom led the funding round for Localeur. "This quality over quantity approach, as opposed to the one-size fits all/algorithmic solutions currently in place for the industry, is precisely what this mobile, social, on-the-go demographic demands."

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,385.92 +123.36 0.76%
S&P 500 1,857.53 +14.55 0.79%
NASDAQ 4,075.1360 +40.9750 1.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs