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Erba Vita Brings 'La Dolce Vita' To Us Consumers; Beloved Italian Nutraceuticals Brand Launches At Natural Products Expo West

ANAHEIM, Calif., March 4, 2013 /PRNewswire/ -- Erba Vita, an international nutraceuticals leader for 30 years, today announced the availability of its nutritional supplements in the US. Based and formulated in idyllic San Marino, an independent nation on the Italian coastline, Erba Vita was founded by Dr. Carlo Bollini in 1982 to share his passion for natural remedies and phytotherapy. Erba Vita utilizes traditional and exclusive, company-pioneered extraction processes proven to maximize purity and efficacy of all-natural active agents. Erba Vita products are rigorously tested for safety and effectiveness, are non-GMO, and range from children's care to women's health to Propolis, a resinous material collected by honeybees from tree buds and other plant sources shown to benefit the immune system.

"Erba Vita has been helping Italians naturally live 'la dolce vita' for decades, and we are thrilled to finally bring this innovative line of products to American consumers," said Angela Butler, Director of Erba Vita USA. "The Bollini family's deep commitment to natural and effective products, ongoing research and advanced processes has made this brand a trusted friend to families worldwide."

Driven primarily by consumers' adoption of a healthy lifestyle, the global market for nutraceuticals is projected to reach US $250 billion by 2018 1, and Erba Vita will be poised to play a leadership role with its investment in first quality raw materials, research and development as well as a depth of products to support of a variety of healthy living needs.

Erba Vita is working with 360 Public Relations on an integrated campaign that will poise the brand for success in the US market as it becomes nationally available at retail this spring.

Erba Vita will showcase its full line supplements at Natural Products Expo West in Anaheim, CA March 8 – 10 at booth 792. With proactive health solutions for everything from digestion to immune support, the Erba Vita team will be providing product overviews and samples to attendees demonstrating its deep product portfolio.

For more information on Erba Vita, please visit www.erbavitausa.com, or the Erba Vita Facebook ( www.Facebook.com/ErbaVitaUSA) or Twitter ( www.Twitter.com/ErbaVitaUSA) pages.

About Erba Vita USA The Erba Vita group is grounded in a philosophy that celebrates the strength and energy of nature to lead consumers to a path of wellbeing. Erba Vita USA brings a 30-year Italian tradition to American consumers with a line of nutraceuticals that includes Propolis, Kid's Line, 4Slim Trainer, Digestive Health, Relax, Immune System, and Women's Health. All Erba Vita products are non-GMO, formulated with first-quality raw materials and tested for the highest quality, safety and efficacy. For additional information please visit www.erbavitausa.com.



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