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REIT Investing: Necessity is the Mother of Invention

Finally, one of my favorite REIT innovator is Tanger Factory Outlets (SKT - Get Report). What makes Tanger especially unique is the supported desktop/tablet site and the mobile site developed by the "pure-play" outlet REIT.

Google predicts that at some point in 2013, more people will access websites from mobile devices than from desktops. Almost everyone these days wants a mobile version of their website. It's practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle -- and all screen resolutions must be compatible, too.

In the field of Web design and development, Tanger has quickly arrived to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical.

As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user's preferences. This eliminates the need for a different design and development phase for each new gadget on the market.

Tanger, with a market cap of around $3.33 billion, is headquartered in Greensboro, N.C., and the outlet REIT currently operates and owns, or has an ownership interest in, a portfolio of 43 upscale outlet shopping centers in 26 states coast to coast and in Canada (12.9 million square feet).

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SYM TRADE IT LAST %CHG
CONE $31.97 0.00%
COR $50.35 0.00%
DLR $66.72 0.00%
EXR $67.61 0.00%
SKT $34.32 0.00%

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