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StubHub, the world’s largest ticket marketplace, entered into an agreement with AEG in which the San Francisco-based company will become the new naming rights partner of The Home Depot Center in Carson, Calif. on the campus of California State University, Dominguez Hills. Effective June 1, 2013, the 125-acre multi-sport facility will become ‘StubHub Center,’ which represents the first-ever naming rights partnership for the ticketing company and leading consumer brand.
Just as StubHub has utilized technological innovation to revolutionize the ticketing industry, StubHub will do the same in transforming the live event experience at StubHub Center, with a focus on providing several ‘fan-friendly’ activation components at the facility. In addition, the long term multi-year agreement will provide StubHub on-site assets including prominent, permanent signage of two giant digital freeway marquee signs as well as throughout the entire 125-acre facility, on-site interactive fan experience activities, integration into the official venue website and LA Galaxy team marketing assets. Financial terms of the agreement were not disclosed.
“As leaders in the ticketing industry, providing the highest levels of customer satisfaction and as an increasingly popular consumer brand, this partnership is groundbreaking for our company. We look forward to the relationship with millions of fans at StubHub Center,” said Danielle Maged, Global Head of Partnerships and Business Development at StubHub. “At StubHub, we have an unyielding focus on the fan experience and with our partners at AEG, we intend for StubHub Center to be the embodiment of that focus as we work to create one of the most fan friendly stadiums in the world.”
StubHub’s partnership with a major sports facility represents the first-ever ticketing company to add its name to a public venue. The industry’s leading online ticket marketplace started in 2000, and through global partnerships with more than 100 sports properties and brands, including AEG, ESPN, Barclays Premier League Football teams, as well as numerous teams in MLB, NFL, NBA, NHL and now MLS, StubHub has quickly become one of the country’s leading entertainment brands. It has also partnered with primary ticketing companies AXS, Paciolan and Tickets.com. Its singular focus on fans and customer service has accelerated its adoption as a trusted brand about which consumers feel passionate.