Montblanc Continues Its Charitable Streak With Their "Signature For Good" Initiative, Benefitting UNICEF
Each writing instrument, leather item and jewellery piece features an individual serial number associated with a "brick," a reference to the building and running of schools: indicating that the owner of the product has a symbolic share in the programme and is contributing to building better and brighter futures one brick at a time. By registering the number on the product at www.montblanc.com/signatureforgood, the owner of the piece can monitor the progress of the initiative and find out the many ways in which UNICEF is improving educational opportunities for children. Not just by building schools but also by transforming them into a safe and protective place where children can learn and play. Lutz Bethge, CEO Montblanc International explains, "With 61 million children in the world not yet enrolled in school, it is our duty to take the necessary steps to empower these children with an education so they have the knowledge, skills and confidence to shape a better future for themselves and their communities. Our aim was to create a collection that not only appeals through its design, style and fine craftsmanship, but that has a greater purpose by enabling real change."
For UNICEF, the ongoing relationship with Montblanc is a meaningful and important one. As Caryl M.Stern, President and CEO of the U.S. Fund for UNICEF says, "Thanks to our partnership with Montblanc and the vital contribution to UNICEF's work, UNICEF has provided more children a quality education that will significantly better their chances in life. The impact of their investment is truly noticeable and we are grateful for the contribution they make in raising global awareness for UNICEF's work with vulnerable children around the world."
The Montblanc "Signature For Good" Collection is available from March 2013 in Montblanc boutiques worldwide. #Sign4Good
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