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EA Launches The Sims 3 University Life

Get ready to party with class as the Maxis Label of Electronic Arts Inc. (NASDAQ: EA) today announced that The Sims™ 3 University Life Expansion Pack* for PC/Mac launches tomorrow across North American retailers and on Origin.com. The Sims 3 University Life introduces an all-new college world for Sims to leave home and embark on a journey to higher education. Not only will Sims attend classes and prepare for exams, they will meet new friends, dabble in different social groups and make memories to last a lifetime. The Sims 3 University Life gives players the opportunity to build new skills, engage in more activities and experiment with objects specific to their major to further their Sims’ lives.

Brittany Henry, Producer for The Sims Studio expressed, “I’m thrilled for the release of The Sims 3 University Life this week.” She continued, “With new places to hang out and quirky features like dumpster diving, mural painting and protests, this pack really offers diversity and something fun for everyone to love.”

The Sims 3 University Life offers a thriving new world to explore that includes new venues, a campus quad, a lecture hall and new housing options such as dorms, fraternities, sororities and apartments. While at university, Sims will find three social groups that are classified as jocks, rebels and nerds. Sims can build influence with each of these social groups which leads to unique advantages such as earning dream jobs.

Building cred with these social groups is now easier than ever with the help of Sims’ new innovative smartphone that appears in their inventory and will guide and track their jock, rebel and nerd influence. Smartphones also build a Sims’ social networking skill. Sims can blog, take photos, text and video stream using their upgraded device and share their social experiences with other Sims.

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