This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Teva Launches Global Marketing Campaign "Unfollow"

Stocks in this article: DECK





GOLETA, Calif., March 4, 2013 /PRNewswire/ -- Teva®, a leading outdoor brand and division of Deckers Outdoor Corporation (NASDAQGS: DECK), is proud to announce its biggest marketing launch to date. The new integrated marketing campaign, "Unfollow", launches globally today supporting the debut of TevaSphere footwear — a revolutionary collection of outdoor cross-trainers built with a first-of-its-kind spherical heel and pod-arch system. 

(Photo:  http://photos.prnewswire.com/prnh/20130304/MM69878-a )

(Logo:  http://photos.prnewswire.com/prnh/20130304/MM69878LOGO-b  )

"TevaSphere is an example of how breaking from convention leads to innovation," says Global Marketing Director Erika Brakken. "This campaign celebrates nonconformity by encouraging us all to take the lead, to choose adventure over routine, and discover how rewarding the unbeaten path can be. In short, to unfollow."Premiering across global channels, the "Unfollow" campaign launched online today with a one minute commercial that is a fast-paced musical montage of visual metaphors that embrace and celebrate TevaSphere's "Unfollow" philosophy. Unfollow is best understood as a choice to pursue an approach that differs from the norm, in search of a better, more compelling experience. The campaign is supported with digital media and print ads that will appear in outlets such as Outside Magazine and Men's Journal.  Other elements include social, mobile, retail and an interactive product experience at www.teva.com/tevasphere Accompanying the launch, Teva will introduce a social media contest on March 11 th to solicit images from their community via Instagram, Facebook and Twitter that capture what it means for them to #unfollow. One lucky US eligible winner will be announced in April. The winner will be awarded cash to take the ultimate unfollow trip of their dreams.

The Tevasphere collection debuts in 17 countries worldwide through premier retail partners including Kathmandu in Australia and New Zealand, and Cotswolds in the United Kingdom.  In the United States, Teva will be kicking off a retail promotion starting March 25 th that encourages consumers to be active in the outdoors.  For every pair of shoes sold at key retail accounts, Teva will give each customer a free one-month membership to an outdoor fitness class in their area.  Retail partners include Paragon Sports in New York City, select Sport Chalet stores in Los Angeles and City Sports in Boston.

Innovative Technology for Outdoor Fitness

Since Teva pioneered the first sport-sandal category nearly 30 years ago, the brand has repeatedly challenged the status quo, according to Teva Brand President Joel Heath. "With TevaSphere, we set out to create a footwear revolution by ignoring what the industry was doing.  Instead of trying to change how people move, we created a first-of-its kind technology that enhances everyone's natural stride."

With a first-of-its-kind spherical heel and pod-arch system that was four years in the making, the lightweight TevaSphere collection is able to deliver the natural lightness and performance benefits of a minimalist footwear platform, with the support of a stability cross-trainer shoe.  This unique technology delivers a more natural point of impact, efficient transition and superior stability on varied terrain. 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,677.90 +216.58 1.32%
S&P 500 1,950.82 +23.71 1.23%
NASDAQ 4,452.7920 +69.9450 1.60%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs