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CRAiLAR Technologies Names Ted Sanders Chief Financial Officer

VICTORIA and PORTLAND, March 4, 2013 /PRNewswire/ - CRAiLAR Technologies Inc. ("CRAiLAR" or the "Company") (TSXV: CL) (OTCBB: CRLRF) has named Ted Sanders to the position of Chief Financial Officer, succeeding Guy Prevost, effective March 1. Mr. Sanders brings 20 years of financial management experience in publicly traded and private businesses from startups to multi-billion dollar global companies. He will work out of the Company's U.S. operations located in Portland, Ore. Mr. Prevost, who has been with the Company since November 2005, will remain with CRAiLAR in the role of Corporate Controller and Compliance Officer based in Victoria, B.C.

Mr. Sanders brings to the CRAiLAR executive management team a proven track record of success, most recently as CFO of U.S. Auto Parts (NASDAQ: PRTS), where revenues doubled during his three-year tenure to more than $325 million through organic growth and acquisition, and at PCM Inc. (NASDAQ: PCMI), where he oversaw revenues of $1.2 billion, acquisitions and subsidiary IPOs with a team of 60 during his 10-year tenure.

"Ted strengthens the executive management team with experience at international publicly listed companies that saw significant growth during his tenure. This will prove to be invaluable to CRAiLAR as we transform into a fully operational company and evaluate our intended listing on exchanges that provide broader access to CRAiLAR stock," said Ken Barker, CEO of CRAiLAR. "Guy has played an integral role in the transformation of CRAiLAR from an organic apparel retailer to where we stand today as the industry's only sustainable natural fiber capable of revolutionizing the fiber industry."

In his new role, Mr. Sanders will lead strategic financial positioning globally, both in the investment community and the industrial sector within which CRAiLAR operates. His strong background of managing growth companies and extensive experience with various forms of capital financing will be a key addition to strategic growth plans for the Company.

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