Under Warschausky and Malkoski, the brands will invest in search engine optimization, content creation and enhanced social engagement. Each activation will be grounded in product innovation, brand awareness and being the ultimate aid to everyday chefs who seek solutions from the World Kitchen family of brands. These innovations are on display at the World Kitchen booth at the 2013 International Home & Housewares Show March 2-5 in Chicago.
For more information about World Kitchen brands and products, visit www.worldkitchen.com.
About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware, glass, ceramic and metal bakeware, tabletop products, cutlery and kitchen tools sold under well-known brand names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates employ approximately 3,222 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit http://www.worldkitchen.com. CorningWare and Pyrex are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC.Contact: Eileen EarleyZeno Group312-396-9796 Eileen.Earley@zenogroup.com SOURCE World Kitchen, LLC