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March 2, 2013 /PRNewswire/ -- The new leadership team at
World Kitchen, a leading housewares company, will bring combined marketing, financial and industry expertise to the company's renowned brands. The new executives are charged with applying best practices and innovative approaches to upholding the company's industry authority with a strong focus on continued growth, driving sales and building brand awareness.
Carl Warschausky assumed the role of president and chief executive officer
January 1, 2013. In his role, Warschausky will continue to protect the company's leadership by growing its brands with product innovation and providing solid solutions that address consumer needs.
"As we look at each brand in the World Kitchen portfolio, we consistently seek new ways to strengthen and modernize our product innovation and marketing approach," said Warschausky. "We are growing the brands by engaging with our consumers and addressing the everyday issues they face in the kitchen with our innovative solutions."
Warschausky previously served as the chief financial officer and president of
North America for World Kitchen. "Carl's deep knowledge of the company and the housewares industry will serve him well in his role as CEO," said
Joe Mallof, former president and chief executive officer, World Kitchen.
President of World Kitchen North America,
Kris Malkoski recently joined the housewares company and has since initiated an integrated strategy to encompass the six marquee brands under the World Kitchen umbrella. Prior to World Kitchen Malkoski served as the vice president and general manager of the Craftsman® brand at Sears Holdings Co.
"Together, Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, Pyrex® and Snapware® can offer a full kitchen solution for any chef, " said Malkoski. "Our goal is to strengthen our relationship with the consumer by reaching her before she buys, inserting our brands into her every day requirements and ensuring that we deliver on-trend solutions."