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TheStreet Open House

KitchenAid To Introduce Its First Own Collection Of Kitchenware

CHICAGO, March 2, 2013 /PRNewswire/ -- Reinforcing its position as the brand with the most complete collection of premium appliances and kitchenware in the industry, KitchenAid today announced plans to introduce the first line of non-licensed cookware, bakeware and kettles in its nearly 100-year history. KitchenAid had previously offered these products through a licensing arrangement.

(Photo: http://photos.prnewswire.com/prnh/20130302/DE69825-a )

(Logo: http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b )

"These newest KitchenAid products look, feel and perform like those that built our reputation as a brand," said Michael Huie, global business unit director for KitchenAid.

The cookware collection, available beginning in July 2013, encompasses nine distinct lines, all of which are induction capable, each crafted with different combinations of materials and finishes, and each designed to not only accommodate, but optimize, different cooking styles and technologies.

They include induction-capable aluminum with a high temperature polyester silicone coating; forged hard anodized aluminum; stainless steel, stainless steel clad; induction-capable copper clad; color-accented stainless steel; 5 ply copper core and 7-ply stainless steel cookware. Suggested retail prices will range from $179 for a 10-piece set in aluminum to $1,599 for a 7-ply stainless steel clad. The cookware features patented materials that heat 30% faster on induction cooktops, and even faster on new KitchenAid induction models. A patented stainless steel finish helps the cookware retain a new appearance for years.

KitchenAid is also introducing a durable Cast Iron cookware collection, available in Streamline, Traditional and Professional designs. Streamline cookware designs are simple and sleek with rounded edges, and available in 3-qt., 4-qt. and 6-qt. sizes. Offered in Autumn Glimmer, Curacao Blue, Empire Red, Green Apple, Onyx Black, Plum Zen and Spring Blue colors, suggested prices range from $59 - $129.

Traditional cookware designs offer a timeless look, with accented handles and ridging along the base. Available in Almond Cream, Botanical Green, Empire Red, Espresso, Glacier Blue, Majestic Yellow, and Persian Grape color options, the cookware comes in 3-qt., 4-qt. and 6-qt. sizes, with suggested prices ranging from $69 - $149. Professional cookware offers a premium grade of durability in design. Distinct in both form and function, the Professional designs are available in 4-qt. and 6-qt. sizes, with Cobalt Blue, Ivy Green and Royal Red color options. Suggested prices range from $79 - $169.

Developed after extensive consumer research, the new cookware collection was designed to address key concerns widely held among cookware users, including the validity of "dishwasher safe" claims, overall quality of construction, and suitability for use on electric, gas and induction cooktops.

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