This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Not-So-Hot Cars for February

Lincoln MKZ

Sales of the Lincoln MKZ totaled just 945, down 62% from the same month a year earlier. Lincoln brand sales declined 29% to 4,883.

MKZ was expected to spark the revival of the Lincoln brand, but Ford is delaying deliveries while conducting extensive quality inspections of the cars, which are built in Mexico.

"We have started delivering approximately 100 MKZs per day, even as we continue running every MKZ through its quality validation process," said Ken Czubay, vice president for U.S. marketing, sales and service on the Ford sales call. "We are targeting dealers to be at normal MKZ stock positions at the beginning of April," he said.

"Lincoln's performance was dismal," said Krebs. "Lincoln had a small upward blip in consideration on Edmunds.com in December when it kicked off its advertising for the new MKZ and the new positioning of the brand. But it dropped back when Lincoln postponed significant deliveries of the new MKZ until spring."

Toprak said "dealerships are complaining that they are not getting enough inventory, but the larger issue is brand image. Lincoln has to find a way to get younger buyers. It's doable, but it's a five-to-10 year process that requires a lot of persistence."

5 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
F $15.81 0.00%
GM $35.42 0.00%
TM $139.96 0.00%
AAPL $129.69 3.60%
FB $78.99 0.00%

Markets

DOW 18,024.06 +183.54 1.03%
S&P 500 2,108.29 +22.78 1.09%
NASDAQ 5,005.3910 +63.9670 1.29%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs